In the modern day, the perception of a photograph has changed with the advent of the life altering device that lives in all of our pockets, the mobile phone. With the benefits of a sense of consistent connection to all, but more appropriately the speed and ease of photography. Photographs now have a very different meaning, or do they?
We can all still admire the end result of a professional photograph hanging on a wall, but do we really know what it takes to get to this stage? I'm unsure we do, let me take this opportunity to unveil just what this process entails.
Starting in reverse order, with the final stage first - Framing and Hanging - part one in a series of six fortnightly newsletters. Over the coming weeks, demystifying the steps we take from 'Camera to Wall’.
Framing
Once you have selected the frame you'd like to showcase your photograph in, we work closely with master craftsmen we trust to achieve first class results. The wooden mouldings are made in England and Italy in a wide range of finishes. Each photograph is dry mounted to keep flat with an overlay mount if preferred, then sealed in the frame to prevent moisture and dust from seeping in.
We recommend using Art Glass, to cut reflection by 99% and to reveal the true colours of the photograph that ordinary glass doesn't. For work that is being transported abroad, acrylic instead of glass is a must, it's lightweight and shatter proof.
Nothing passes quality control until every join and cut is inspected to pass our strict attention to detail. We even make sure each piece has it's own certificate of authenticity added to the back, this shows which frame and mount card was used and the date the photograph was taken on, just to remind you in years to come.
Hanging
We also offer a service to deliver to your home or work premises, and to hang your photographs, so easy to get this part wrong. I oversee the hanging process using a trusted gallerist, who comes equipped with the correct tools for the job, including a laser line level, so vertically and horizontally everything is spot on, no more left a bit down a bit! Always a pleasure to see the end result and happy customers.
Please join me in two weeks time for Part Two - Meeting the Customer and Planning the Shoot.
Bye for now.
Stella